Shoppers walk up and down the stairs in a Nike store on Black Friday, Nov. 25, 2022, in New York. Mistakes during the holiday season can be detrimental to a business’s bottom line — but small-business owners still have time to put themselves in the best position for success. To avoid common holiday mistakes, business owners should plan ahead and use historical data to anticipate their seasonal needs. (AP Photo/Julia Nikhinson, File)
