In this Oct. 10, 2022, photo provided by the Shirley Povich Center for Sports Journalism, the door to Maryland Sports Properties, a private company created by sports marketing firm Playfly, looks identical to the doors of other university office spaces in the University of Maryland's Xfinity Center in College Park, Md. Playfly facilitated Maryland's partnership with PointsBet. (Kevin McNulty/Shirley Povich Center for Sports Journalism via AP)